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Skill-Up
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Delivery Format
Duration: 5-14 Days Program
Session Length: 3–5 hours a day
Approach: Practical, participatory, workshop-based
Learning Style: Action-oriented with real business application
A hands-on 5-day basics of brand management program designed to help micro and small enterprises transform small businesses into clear, competitive, sustainable emerging brands.
Programme Goal
Help entrepreneurs, business owners, and SME managers build brands that attract customers, inspire trust, and support sustainable growth.
Brand Management MSME's
Understanding Practical Brand Building for Micro Small Medium for Entrepreneurs & Enterprise Groups
Who This Programme Is Designed For
Ideal for:
MSMEs & entrepreneurs
Youth enterprise groups
Women-led businesses
SACCO enterprise members
Farmer cooperatives & agribusiness groups
Business incubators & startup hubs
SME trade associations
Informal businesses transitioning into structured enterprises
Development programmes supporting enterprise growth
Programme details
What Participants Learn
Day 1: Brand Foundations
Clarifying your idea and monetizing the idea
Participants learn to:
Understand what a brand truly is (beyond logos and visuals)
The importance of visuals and building a sustainable enterprise
Define business purpose, mission, and values- what customers remember and why they come back
Identify ideal customers
Understand customer pain points
Key Outcome:
Clear brand purpose + target customer profile
Day 2: Brand Identity & Positioning
Building a brand customers can recognize and connect with
Participants learn to:
Define brand personality
Develop a compelling value proposition
Position against competitors
Shape visual and emotional identity
Key Outcome:
Brand personality + value proposition + visual direction
Day 3: Brand Voice & Storytelling
Communication for MSME's
Participants learn to:
Building a brand story and why it is important
Define tone of voice
What is your business key message
Why a tagline and how to create one
Key Outcome:
Brand story + messaging framework + communication voice
Day 4: Brand Visibility & Customer Experience
Turning branding into customer-facing experience
Participants learn to:
Improve customer touchpoints
Effective online and offline strategies (Its no longer just about the number of followers and views.
Building a brand online
The effective customer experience as a growth driver
Key Outcome:
Converting digital brand visibility into tangible wins + customer experience improvements
Programme Value
By the end of the programme, participants leave with practical brand tools—not just theory—including:
✔ Brand purpose statement
✔ Target customer profile
✔ Brand personality framework
✔ Value proposition
✔ Messaging toolkit
✔ Brand story
✔ Visibility checklist
✔ 30-day brand growth plan
Practical Learning Activities
Participants engage in:
Brand discovery exercises
Customer profiling
Value proposition design
Storytelling workshops
Brand mood board development
Customer journey mapping
Peer feedback sessions
Final brand presentations
Day 5: Brand Action Plan & Launch Strategy
Moving from ideas to implementation
Participants learn to:
Build a practical 30-day brand action plan
Explore simple promotion strategies
Create first brand content
Present their brand confidently
Key Outcome:
Launch-ready brand action plan + first visibility assets
Build a small business brand customers remember, trust, and choose.
Learn More. Do More. Be More.
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