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Kenya | Uganda | Tanzania | Rwanda | Somalia | Ethiopia | South Sudan | DRC
Women in Digital Trade & E-Commerce
From market stall to marketplace — helping women traders sell, scale, and get paid online.
Scalable, co-delivered capacity-building for communities
Women-led MSMEs remain under-represented in East Africa's digital commerce economy despite driving much of its informal trade. This hands-on program gets every participant selling online by the end of it — a live WhatsApp Business storefront or marketplace listing, digital payments set up, and a real customer campaign published.
Participants learn how digital trade applies to different industries.
Areas of focus:
Digital marketing;
E-commerce
Online business
Digital financial services
Market access
Women's economic participation
Online Shipping
Data Protection
Cyber security
Digital Payments
Industry insights: Successful experts from various fields (like logistics, finance, marketing, or legal) come to share their real-world knowledge.
In-person with 1:1 storefront support, incorporating mentor guest speakers from different sectors. Cohort-based (20–30 participants)
Hands-on troubleshooting: Trainers help fix technical issues, design product pages, or set up payment gateways for the participant's actual business.
Women-led MSMEs and informal traders, chama/table-banking groups, women entrepreneurs in retail, fashion, food, and craft and other medium and small enterprises.
Request full program brief →
Guided Programs. Cohort Training. Enterprise Training
Learn concepts. Build skills. Apply to your Job/ business. Grow sustainably
Step 1: Learn
Access practical, market-relevant training designed for real-world application.
Step 2: Apply
Work on real challenges, case studies, and tools that translate learning into action.
Step 3: Grow
Leverage skills to unlock opportunities—employment, enterprise growth, and partnerships.
Learn More. Do More. Be More.
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